Jennifer Long is an author, pattern writer and fabric designer for Riley Blake Designs and the founder of Sew A Story Ltd. Throughout her creative career she has managed both the quilt pattern and machine embroidery departments at Riley Blake Designs, overseeing the development of accurate and cohesive instructional patterns that support fabric releases for shops and makers around the world.

Jennifer began her career designing and ghost-writing quilt and craft patterns for major fabric companies while her children were young. Over the last decade, Jennifer has combined her background as a former professional ballet dancer, an early years educator, and her lifelong love of doll making to design fabrics, felt panels, dolls, and quilt projects under the Sew A Story company brand.

She is known for her innovative, copyrighted in-the-hoop (ITH) doll-making technique, which allows a fully stitched doll to be created with ease on a home embroidery machine, as well as years of designing and managing doll production overseas. In her own business, Jennifer runs block-of-the-month programs and memberships that are intentionally built to support quilt shops through coordinated projects, patterns, and storytelling-based samples.

Jennifer lives with her husband and their four teen and adult children on a rural acreage in Canada, where much of her creative work begins at the sewing machine and embroidery hoop in her home studio. Her first multi-project quilting & sewing book with David & Charles will launch in 2026.